Ice Mountain
The biggest bottled water brands treat their product like a fashion accessory. But at Ice Mountain we know water is meant to be chugged, and bottles are meant to be crinkled.
To create some much-needed excitement on the brand’s social, let’s Celebrate The Crinkle.
Drink up.
A crinkled bottle means a hydrated human.
Why are other brands afraid to show it?
And since stock photos don’t feature a single crinkle either, we’re reshooting them. And making them available royalty-free on CrinkledStockPhotos.com.
Say hello to our new Chief Hydration Officer.
Colton Gamel found fame after guzzling a bottle of water in milliseconds on The Ellen Show.
Now, we’re hiring him to perform extravagant feats of hydration on Instagram & TikTok — premiering with a live-streamed chugging competition with Twitter’s speediest slurper: @Pangzai.
We need more crinkle.
We’ll challenge the world to use that distinctive sound of satisfaction and make us a hit.
Stay Hydrated - A$AP Rocky (produced by Ice Mountain).
Time to spread the gospel of gulping.
As warm weather hits, we’ll flood Twitter & Instagram with pro-chugging content.
Copywriting & Art Direction by Eric Hulting