Golden Road Brewing
Why did Los Angeles’s craft beer darlings sell out to InBev?
Because after decades of America sharing their greatest actors with LA, it’s only fair we share LA’s greatest beer with America.
Golden Road: Now For Everyone.
Experiential
To introduce ourselves to the nation, we’re bringing a few olive branches.
Wilmington, Delaware (Aubrey Plaza)
Mishawaka, Indiana (Adam Driver)
Austin, Texas (Matthew McConaughey)
To drum up buzz, we’ll thank (and apologize to) those hometowns in their local newspaper.
We’ll also send personal cards to media and influencers.
Out-of-Home
Social
For the hometowns we can’t make it to, our social campaign will reward them for their most popular movie star.
(Some hometowns get luckier than others. Congrats Avengers’ hometowns.)
Art Direction by Austin Anglin / Copywriting by Eric Hulting